Posts

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What Data Does Google Collect?

We all know that Facebook is the leader when it comes to collecting data that assists in building highly targeted audiences. Google has been quietly improving their efforts in this department and will close part of the gap this year. While most…

Leverage Google Adwords Towards Email Marketing

If you're anything like me, and you probably are, you pretty much instantly delete almost every marketing email the pops up in your inbox. We spend a ton of time carefully putting together an email with an eye catching subject line and an…

AdWords Allows Retargeting with Phone numbers and Addresses

You can now build audiences in AdWords using phone numbers & addresses Don't have a large customer email list? No problem, you can start using phone numbers and address' instead  Starting this Month, Google added more options for retargeting…