Programmatic advertising has been gaining popularity and for good reason. It has the potential to deliver revenue at a lower rate than other marketing channels. But in addition it adds a layer of sophistication to performance advertising that are changing the industry as we know it.
Programmatic advertising is based on two main factors. The first is automation, allowing real time bidding (RTB) to cut out the middleman, making optimizations happen in real time and ultimately resulting in a more affordable price. Using this automation combined with data and technology lets us analyze and improve the planning, buying and overall account performance.
Digital Brain Labs believe that the most important factor of running programmatic media is making sure that everything is set up correctly on the front end. With out assistance, we will guide your step by step, defining clear goals, creating segments and structuring reporting along with proper placement of pixels; all these will generate the important business insights you need to make decisions.
Our Secret Sauce
With so much data being collected, understanding this data and reaching meaningful insights that will assist in making decisions and building strategies is more challenging than ever before. Below is just a short list of unique stuff we do here at Digital Brain Labs:
- Consumer insights leveraged across channels (paid search, paid social & programmatic) to improve overall performance initiatives
- Direct Response
- Creative Testing Cycle
- Brand Safety
- Digital Video
- Digital Display
- DoubleClick Bid Manager
- DoubleClick Campaign Manager